Peter Belbita can best be described as an entrepreneur with a passion for technology, marketing and online solutions. He brings the technology world together with the creative world to develop new business concepts and improve existing business models. He has a passion for creating new solutions. When his firm, ITU Solutions, accepts an assignment from a client, he and his team work 24/7 to exceed customer expectations. Peter Belbita puts his own personal seal of excellence on every job he delivers. The work ethic he possesses and inspires in his employees is unequivocally unequaled anywhere and any time.
Belbita brings a unique combination of marketing, advertising, public relations, information technology and legal experience to his clients. With a proven record of successful business and market development, Belbita commands the ability to successfully read market trends to identify emerging opportunities, growth segments and new channels. Developing and improving business models by successfully creating the bridge between marketing and information technology is one of the unique characteristics which Peter deploys to maximize results for his clients.
As an intern, Peter honed his advertising and marketing skills at a progressive creative firm in Rome, Italy. Upon earning his undergraduate degree in information technology, Peter took a position working in the legal profession where he was responsible for information technology and marketing campaigns. Immersed in a legal environment on a daily basis, Peter was invariably exposed to various aspects of legal practice and was even invited to assist and provide support in numerous legal cases.
As a result of his very successful experience with a law firm, Belbita made the decision to earn a law degree. Peter’s incredibly strong work ethic was revealed during the period he was earning his law degree. Not only did he excel in his legal studies, but he started his first company and demonstrated his entrepreneurial spirit. His first experience in building a company and developing a successful business model was in the advertising field. His company, Confiance Media, performed a wide range of services for his customers to include: video and audio production, promotional materials, marketing campaigns, website design and public relations. The business prospered due to Peter’s rare and valued competency which combines broad creative skills with a deep interest and understanding of technology.
Having graduated from law school and having built his first company, Peter was faced with the dilemma of whether to pursue law or build on the foundation gleaned from his initial experience as an entrepreneur.
Realizing that technology and the creative world were becoming inextricably entwined, Belbita opted to move forward with the business start-up of his second company, VMC solutions. During this period, his new firm earned lucrative contracts with Westcon Group, Inc., a value added distributor of category-leading unified communications, infrastructure, security and data center solutions with a global network of specialty resellers. He also provided marketing and IT solutions to numerous law firms. An example of the work performed by his firm involved a mediation business which had no online presence whatsoever. Belbita’s firm developed a web-site and designed brochures, agendas, promotional materials, banners and animated presentations. In addition, he created their online presence which included social media for business, e-mail blasts and blogs. He also created advertising concepts for their campaigns and established media connections at various TV and radio stations as well as arranged for live TV and radio shows to promote the business. Moreover, he was able to perform the enormous feat of achieving a presence on the first page of Google. Anyone involved in the business of search engine optimization will know that the work Peter did to achieve this result was close to heroic. As a result of these initiatives Peter’s client realized a 35% increase in after-tax profit.
After this success, Belbita began looking for his next business start-up opportunity. He founded ITU Solutions. Information about this company can be found at www.itusolutions.com. This business is focused primarily on website design, internet marketing, graphic design, ITU Solutions, Search Engine Optimization and SEM. He has, simultaneously, formed another venture, Mystic Shops. Go to www.mysticshops.tv to see what Peter has created. This initiative promotes the products and services of merchants in a given town or city under one banner and is being rolled out to numerous additional towns in Connecticut and beyond. ITU Solutions has also developed a comprehensive marketing (including online) package for real estate agents. The pilot program is underway and the initiative is already bearing fruit.
Peter Belbita is truly a gifted entrepreneur. Look for many new and successful concepts emanating from this firm.
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